A launch that looks produced. Made by two people.
Compose the program live with your brand, lower-thirds, demo footage and guests. Send it to YouTube and to your own site at once, and keep the masters the clips get cut from.
Free during the beta. No credit card, no download, no meter.
A live show playing inside a company’s own web page through a one-line iframe, with a public watch page as the alternative.
It should look like the brand. Not like a call.
Set the background, the accent colour and the corner your logo sits in once, and every frame you send out carries it: the launch, the customer story you shoot next month, the webinar after that.
Then dress the picture while it runs. Lower-thirds for names and titles, a banner for the offer, a title card between segments, a pull-quote when someone says the line you want on LinkedIn, and a ticker along the bottom for the URL. Five overlay types, nine positions, three sizes.
- Seven layouts. Grid, spotlight, sidebar, filmstrip, side-by-side, picture-in-picture and screen share, switched mid-sentence with nothing restarting
- Edits land in about a second. Change the lower-third while the person is still being introduced
- Your colours, your logo. Background, accent and corner placement, applied to the stream, the embed and the recording alike
What you see in the studio is what goes out. There is no second render to be surprised by.
The stage with a lower-third, a social handle overlay and a ticker, beside the accent and background colour pickers.
From an empty room to a published launch
One person directs, one person presents. Nobody has to know what a vision mixer is.
- 1
Build the program before anyone joins
Load the brand, write the lower-thirds for each speaker, set the title card and the ticker. Drop in the sizzle clip and the sponsor cards as media so they’re ready to fire, not fumbled for.
- 2
Send the link and warm up
Your PM, your founder, the customer you talked into appearing: all of them join from a link in their browser and check their camera and mic in the green room. No account, no install, no calendar invite that opens the wrong app.
- 3
Roll the demo
Share the product screen as a stage source and lay it out beside the presenter with picture-in-picture, so the face never leaves the frame. Play the b-roll and the sponsor card straight into the program, with sound.
- 4
Go live where the audience already is
Tick YouTube, tick your own site, tick the hosted watch page, all at once, in the same broadcast. Turn recording on in the same dialog if you want the master.
- 5
Cut it up the same week
The session leaves a transcript per speaker and separate 1080p tracks. Pull the vertical clips, the short cut and the show notes from those instead of booking an editor for a fortnight.
Stream it to your site, not just to a platform
Everywhere else, an embeddable player is the expensive tier and it arrives with a viewer cap. Here it’s a checkbox in the Go Live dialog: one iframe on your launch page, unlimited viewers, no logo of ours on it.
Send it to YouTube and any RTMP host in the same breath. Several destinations from one broadcast, so the people who follow you on a platform and the people who came to your pricing page both see the same show.
- YouTube and any RTMP host. Twitch, LinkedIn, Facebook, or your own server
- An iframe on your own page. The launch lives inside the site the traffic is already going to
- A hosted watch page. A shareable link with your cover image and start time, for the email that goes out that morning
The Go Live dialog with YouTube, a custom RTMP host, the website embed and the public watch page all selected for one broadcast.
One afternoon, a month of posts
A launch stream that only ever gets watched live is a bad trade for the day it cost. The recording is where the return is, and because everyone was captured on their own machine, you’re cutting from clean 1080p tracks rather than from a compressed call.
Highlights are picked out of the transcript, cropped to 9:16, 1:1 or 16:9 with captions burned in. Delete the filler by deleting the text. The long cut, the customer quote, the demo segment and the fifteen-second hook all come out of the same file.
- Vertical, square and wide. The same moment, exported for every place you post it
- Captions burned in. Because most of the feed watches with the sound off
- Show notes and chapters. Drafted from what was actually said, not from your memory of it
Vertical 9:16 clip cards pulled from a recorded session, each with burned-in captions.
Before you book the shoot
Do we need a video person to run this?
No. One person directs the layouts, overlays and media, and everyone else just talks. The controls are a panel beside the stage, and every change is reversible while you’re still on air.
Can we put the stream on our own website?
Yes, with one iframe. It’s a normal destination rather than an enterprise upgrade, viewers aren’t capped, and there’s no badge of ours on the player. See the embed for how it’s served.
Can we play a product video during the show?
Yes. Images and video with sound play straight into the program, so the sizzle reel, the demo capture and the sponsor card are part of the broadcast and part of the recording, not something you cut in afterwards.
What about a live product demo?
Share the screen and it becomes a stage source like any other, so you can lay it out beside the presenter rather than replacing them with it. Picture-in-picture and sidebar are the two layouts most demos want.
Can we change our fonts?
Not yet. Branding covers the background, the accent colour and your logo in a corner you choose. There’s no typeface control, and we’d rather say so than let you discover it an hour before a launch.
Keep reading
Shoot the launch in a browser tab
Everything above is free during the private beta. Leave your email and we’ll open a room for you.