A video channel you own the address of.
Launches, customer stories, webinars and the clips that come out of them. Produced in a browser, published on your own domain, and billed as one flat line rather than a meter that punishes a good turnout.
Free during the beta. No per-attendee pricing, ever.
A live session playing inside a company’s own web page, embedded as an iframe rather than a third-party platform player.
What the video channel is actually being asked to do
Not “make videos”. Six specific jobs, currently spread across four vendors, a production budget and a freelancer.
Keep the audience yours
Sending every live session to someone else’s platform means renting your own audience back through their recommendation algorithm.
Look like the brand
Background, accent colour, your logo in the corner you choose, lower-thirds with real job titles, not a grid of laptop webcams with a stranger’s watermark.
Get the customer on camera
The best testimonial you’ll ever run is a customer talking for eleven minutes. Flying a crew to them is why it never gets made.
Produce more than one asset
One hour of studio time should not yield one video. It should yield the stream, the replay, the clips, the transcript and the quotes.
Capture demand, not just views
Registration, reminders, a call to action on screen, and a record of who watched what. These are the parts a video platform doesn’t do.
Be forecastable
A number you can put in a budget in January and still recognise in November, regardless of how many people show up.
The show plays on your site, not on a page you rent
Drop one iframe into your page and the live session plays there, inside your navigation, your design, your analytics, your funnel. No “watch on” button that hands a warm visitor to a platform full of competitors. Or point people at a hosted watch page with your cover image and start time, if you’d rather not touch the CMS.
You can do both at once, and stream to YouTube in the same breath. One program, as many destinations as you want to tick.
- Unlimited viewers on your embed, because the audience cap is the thing we don’t sell you
- 1080p at 30fps. The real program resolution, while the webinar category still treats 720p as normal
- Live edits reach the stream in about a second, so you can swap the layout or the banner mid-session and restart nothing
- Custom domain and white-label. Your address on the watch page, your player without our name on it
Everywhere else the embeddable player is the expensive tier, with a viewer cap attached. Here it’s a checkbox.
The Go Live dialog with YouTube, a custom RTMP host, the website embed and a public watch page all toggled on at once.
Studio quality without anyone getting on a plane
The reason your case-study video library has four entries is logistics. A camera crew, a travel budget and three diaries is a month of coordination for eleven usable minutes. So the story gets written up as a PDF instead, and nobody reads it.
Send the customer a link. They join from their own office on a laptop, and their camera and microphone are captured at 1080p on their machine, so the file you edit is full quality even though the conversation travelled over the internet. Their name and job title go on a lower-third while they’re still talking.
- Nothing for them to install. A browser, a link, and a green room to check their devices
- Separate tracks per person, so the interviewer can be cut out entirely for the hero edit
- Pull-quotes and lower-thirds. Five overlay types at nine positions, in your brand colours
- Plain MP4 downloads with no expiry, straight into whatever your editor uses
A customer interview recording with a 1080p local master per participant, uploading in the background.
One hour of studio time, a quarter of content
The point of recording the live session properly is that the live session is the cheapest part of what you get out of it.
On the day
- A branded live stream on your own site, on a hosted watch page, and on YouTube at the same time
- Registration and reminder emails that fill the room before it starts
- A call-to-action overlay on screen and clickable beside the player, while attention is highest
- Polls and Q&A run in the room instead of in a second tool nobody opened
- Featured comments: lift an audience question on screen and answer it live
The same week
- An automatic replay on the same page, the moment you stop
- The composed 1080p recording, already branded, ready to publish as-is
- Separate per-person tracks for a proper edit, plus an audio mixdown
- A speaker-labelled transcript you can cut by deleting text
- Show notes, chapters and title options drafted from what was said
For the quarter
- Vertical clips at 9:16, 1:1 and 16:9 with captions burned in, picked from the transcript
- Pull-quotes for the blog, the deck and the sales email
- An evergreen re-run of the session, scheduled to play as-live to people who missed it
- Attendance and watch-time analytics: who came, how long they stayed, what they clicked
- A gated, ticketed version of the same recording if you want to charge for it
A funnel attached to a broadcast, rather than a broadcast bolted to a funnel
The usual assembly is a live studio for the picture, a webinar tool for the registration, an email platform for the reminders and a spreadsheet to reconcile them. Four logins, four bills, and a registration page that looks nothing like your site.
Here the registration page, the reminder sequence, the on-screen call to action, the polls and the replay are attached to the same session that produced the broadcast, so the recording, the attendee list and the follow-up are the same object.
- Branded registration pages. Hosted, on your own domain, with custom fields and CSV export
- Email sequences. Confirmation, reminders, and the follow-up carrying the replay
- Raise a hand to join. Promote an attendee into the studio as a guest, on camera, in seconds
- Paid access. Ticket the event when the content is worth charging for
A branded webinar registration page with the session cover, start time and a sign-up form.
A line item, not a meter.
Recording, live production, post-production and webinars are four separate subscriptions almost everywhere else, around $80 to $100 a month across four logins. And that’s before the attendee credits and the download-hour overages that land in the month you actually used it. Here they’re four things the same room already does, at one flat price, published before anyone is asked to pay.
The questions procurement asks
How does the embed actually get onto our site?
One iframe on the page you choose. It plays the live session inside your own layout, with no viewer cap and nothing for the visitor to install or sign into. See the embed page for exactly what the tag looks like.
Can we stream to our site and to social platforms at the same time?
Yes. The Go Live dialog is a set of toggles: YouTube, any RTMP host, your website embed and a hosted public watch page. One program, several destinations, no extra charge for the extra outputs.
What do external guests, like customers, analysts and partners, have to install?
Nothing. A link opens in their browser on a laptop, they check their camera in a green room, and they join. No account, no download, no IT ticket.
Does a bigger audience cost more?
No. There are no attendee bands, credits or per-viewer charges, and viewers on your embed are unlimited. That is a deliberate structural choice, not an introductory offer.
Can we run it under our own brand end to end?
Yes. Your background, accent colour and logo on the program, your domain on watch and registration pages, and a white-label player without our name on it.
What does it cost?
It’s free while we’re in beta, and it will be one flat price with nothing metered. The pricing will be published in full before anyone is asked to pay for anything.
Related reading
Put the next launch on your own domain
The studio is in private beta and free while it is. Leave your email and we’ll open one for your team.